HOME STAGING
Home Staging is merchandising specifically for real estate and it is an indispensable tool to maximize the profit and to acelerate sales. Home Staging creates a visual persuasion and a multissensorial experience that is capeble to capture the buyer’s attention and to positive influence their atitude as they are capeble to invision themselves living in that propriety and enjoying it the best way possible.
THE IMPACT OF HOME STAGING
In 53% of the cases, Home Staging decreases the time of the propriety on the Market.
In 49% of the cases, Home Staging has a positive impact of 1% to 20% on the sales prices
In 53% of the cases, Home Staging decreases the time of the propriety on the Market.
ABOUT HO.ST
Fernanda Genthon is the HO.ST behind the company.
She began her Home Stager career in California, birthplace to Home Staging, and she was one of the pioneers that brought this concept to Brazil.
Fernanda is a member of RESA (Real Estate Association) in the USA and she is specialized on photography for luxury real estate sales.
HO.ST was founded in 2017 and since then, services as an innovative and indispensable tool that accelerates luxury real estate sales in Brazil, with the experience acquired in the United States of America.
Nowadays, HO.ST is considered by the real estate agencies and by the owners of luxury real estate as a lider on this segment.
PROJECTS
SERVICES
HOME STAGING
Our Home Staging services’ main goal is to provide to the owner of the propriety, in collaboration with the realtor, integrated solutions to real estate sales.
After research on the target audience, we provide our suggestions on improvements on the infrastructure of the property. We develop and execute the Home Staging project in order to create an emotional response on the future's buyer and make the property stand out on the luxury real estate market. We offer rent on complementary furniture and accessories and develop the promotional material that assures that the property will be presented on its truest and best potential.
HOME LIVING
In order to provide an unforgettable experience and help the owner of the propriety and their beloved ones to create great memories, we apply this concept of fast and effective service that prepares the propriety to welcome whoever enters the home.
While Home Staging prepares the propriety to sell, Home Living harmonizes the residence considering the lifestyle of the clients to provide a better way of living on that space.
TESTIMONIES
ALCATRAZES PROJECT
“The work of HO.ST was genius and essential to present the propriety! It turned out beautifully and it made possible the sale of the house in an unique way. Thank you very much, HO.ST, for your professionalism and impeccable delivery of the Home Staging concept.”
NORUEGA PROJECT
“To be honest, HO.ST’s work transcended the purely professional aspect to an exquisite dedication on the project elaboration, detail by detail. Many times I was under the impression that HO.ST was preparing the propriety as if it was their own. Congratulations! I would not hesitate to suggest these services to whom might need Home Staging and I can’t imagine professionals better qualified for that.”
MARIA BEDIN PROJECT
“When I decided to sell the house, I had in mind a certain quantity that I would like to sell it for. I can tell that I sold the propriety for a much higher price. It happened because my house was transformed in a much more pleasant place to the eyes of everyone that came to visit.”
VITRA PROJECT
“HO.ST transformed the apartment: the entire propriety was prepared and photographed on different times of the day. Before Home Staging, we had some pictures of the house, but no one was ever interested. The apartment was already wonderful, but Home Staging made it look even better and it made the sale possible.”
NEIDE MADIA PROJECT
“The Home Staging preparation happened with us living on the propriety and it helped us to let go of the house. Home Staging allowed me to value even more the propriety and it made a huge difference on the project of selling our greatest patrimony. We only have good things to say about the whole team of HO.ST that was extremely professional. The result turned out to be beautiful.”
PROJETO LILLE
"Uma casa que não tinha alma nem esperança, a HO.ST com seu talento e dedicação, transformou em um verdadeiro lar. "